UBS’s sponsorship of America’s Cup Defender, the Swiss team “Alinghi” would make an excellent business school case study of how to activate a sponsorship and generate…
Read MoreYou can learn from this case study by thinking about the huge challenges – like doping – and the big opportunities in cycling: relatively inexpensive…
Read MoreHere is an attractive pitchbook that covers four of the Five ROI Factors very well and partially covers building a tribe. The pages of this pitchbook devote…
Read MoreThis pitchbook has a professional layout. But it is almost entirely focused on sponsor branding – where the sponsor’s logo will appear and how big…
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