UBS’s sponsorship of America’s Cup Defender, the Swiss team “Alinghi”  would make an excellent business school case study of how to activate a sponsorship and generate…

Here is an attractive pitchbook that covers four of the Five ROI Factors very well and partially covers building a tribe.  The pages of this pitchbook devote…

This pitchbook has a professional layout. But it is almost entirely focused on sponsor branding – where the sponsor’s logo will appear and how big…