Make Sponsorship Pay Off!
Sponsorship Mastery - Online Course
- An online course for Sponsors and Rights Holders seeking sponsorship.
- Rights Holders: Tools to find and keep sponsors.
- Sponsors: Strategies and tactics to maximize sponsorship ROO and ROI.
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DOES ANY OF THIS SOUND FAMILIAR?
Athletes / Teams /Events - "Rights Holders"
SPONSORS
TEAMWORK and ACTIVATION are the keys to generating sponsorship return.
WHAT IF...
KNOW YOUR AUDIENCE
Can you describe your audience for a potential sponsor?
In more detail than how many social media followers you have?
Can you quantify your audience demographics and psychographics?
Do you know what each segment of your audience loves most about you?
Sponsorship Mastery will teach you how!
With this course rights holders will...
With this course sponsors will...
Brand Building Quiz
Test Your Knowledge
21st Century Sponsorship
SOCIAL MEDIA
DON'T BE A DIGITAL
SHARECROPPER
You don't own the audience, social media companies do. They control the algorithms for posting your content. Convert your follows, likes and shares into your own engaged fans.
MOBILE FIRST ACTIVATION
YOUR BIGGEST ASSET
IS IN THE AUDIENCE'S HAND
Enage your audience by using
mobile activations strategies. You'll learn best practices from case studies and examples. Create dialogs with your fans for true engagement.
email: POWERFUL IF...
YOU COMBINE IT WITH CRM
AND AUTOMATION
Are your emails simply announcements, newsletters and sales offers? Learn how to use CRM and mass customization tools? Learn how to boost your email results.
Build an ENGAGED AUDIENCE
Sponsorship is so much more than logos
Too many people think sponsorship means that a company pays to have their logo plastered in a lot of places.
Yes, branding can be an important sponsorship benefit, but not for every brand and not for every property being sponsored.
Learn to use the
Five Sponsorship Return Generators
Sponsorship Mastery Course Outline
Version 1.0 At launch - Friday 2 April 2020
8 downloads available: Case Studies, Sample Pitchbooks, Contract Checklists
"Module Overviews" for all eight modules available.
Most of the individual lessons will be added during 2Q 2021.
Introductory Lessons
How to Make Sponsorship Pay Off
Who Should Take This Course
How to Get the Most Out of This Course
Module 1 - Sponsorship: What and Why - 7 Lessons
Module 2 - Sponsor Success - 10 Lessons
Module 3a - Attracting Sponsors - How to Prepare - 10 Lessons
Module 3b - Selling Your Sponsorship - 6 Lessons
Module 3c - Deliver Value to Your Your Sponsor - 8 Lessons
Module 4 - Five Sponsorship Return Generators - 5 Lessons
Module 5 - Sponsorship Best Practice Case Studies - 5 downloads, more to come...
Module 6 - Sponsorship Toolkit - 4 downloads, more to come...
How Can You Be Sure This Works?
Built from Best Practices
Examples from top international brands, competitors and events as well as secondary sports and smaller sponsor companies.
All have their own opportunities, strategies and tactics, which you'll learn in this course.
Sample of sources used to build Sponsorship Mastery
You'll Learn How to Build Your Personal Brand
QUIZ ANSWERS BELOW...
All four of these logos belong to Nike*
* In fact, Roger Federer finally got back the rights to use his logo in Spring 2020, 2 years (!) after switching from Nike to Uniqlo clothing.
*Nike cut their ties with Armstrong in 2012 after he admitted to doping.
30 Day, No Questions Money Back Guaranty
Your membership in Sponsorship Academy is fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and you decide you want to cancel any time within the first 30 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through.
We're confident that you'll find the Sponsorship Mastery course extremely valuable. useful. But if you decide it's not what you expected, you won't have to beg or apply any silly rules or conditions. If you're not satisfied within your first 30 days then we'll refund you with no questions asked.
NOT SURE IF THIS COURSE IS FOR YOU?
Sponsorship Mastery is NOT for everyone, and we’d prefer to help you figure out if it’s not right for you BEFORE you join rather than waste your time. So, let’s cut to the chase...
Who the course is for
Rights Holders / Sponsorship Seekers
Sponsors
Who the course is not for
Marketers focused on "reach" and "impressions"
Agents for pro athletes in big TV sports
LIFETIME ACCESS TO SPONSORSHIP MASTERY COURSE
FREE DISCOVERY SESSION
Are you looking for sponsors?
Are you a sponsor looking for
better results?
Are you an agency?
Let's get your project started.
Schedule a FREE
15 minute
DISCOVERY SESSION
SPECIAL CHARTER MEMBER PACKAGE
INCLUDES LIVE ONE-ON-ONE CONSULTATION AND FOLLOWUP
First 10 orders only.
LIFETIME ACCESS
ALL COURSE UPGRADES
No hassle 30 day money-back guaranty.
$497
One time payment
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