Make Sponsorship Pay Off!
Sponsorship Mastery - Online Course
- An online course for Sponsors and Rights Holders seeking sponsorship.
- Rights Holders: Tools to find and keep sponsors.
- Sponsors: Strategies and tactics to maximize sponsorship ROO and ROI.
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DOES ANY OF THIS SOUND FAMILIAR?
Athletes / Teams /Events - "Rights Holders"
TEAMWORK and ACTIVATION are the keys to generating sponsorship return.
KNOW YOUR AUDIENCE
Can you describe your audience for a potential sponsor?
In more detail than how many social media followers you have?
Can you quantify your audience demographics and psychographics?
Do you know what each segment of your audience loves most about you?
Sponsorship Mastery will teach you how!
With this course rights holders will...
... learn how to find out what prospective sponsors really want.
You'll know the questions to ask.
You'll learn how to build tailored proposals that will stand out .
... have tools to increase your value to your sponsors.
Your audience and fans are your most valuable assets. You'll get methods and tools for segmenting your audience and growing it into a loyal tribe.
... focus on the sponsor' business objectives.
You'll understand how to show the contribution you can make to help your sponsor be successful.
... improve your chances to get your sponsors to renew.
It's not that hard - if you know how to manage the relationship. Schedules, plans, checklists, agendas and lots of examples will make it easy for you.
With this course sponsors will...
... achieve multiple business objectives with any sponsorship.
Achieve multiple objectives with your sponsorships - revenue, CSR, employee motivation, sales channel productivity, and more.
... have tools to measure results and communicate them in your company.
How to set you key success metrics. How and what to measure. Worksheets, checklists, and lots of examples will show you the way.
... have methods to align your objectives with the rights holder.
You'll understand how to be sure the rights holder understands your objectives, and that you understand theirs.
... know how to leverage sponsorship with your other marketing programs.
Learn to leverage sponsorship with all your marketing activities. Integrated Activation is the key.
Brand Building Quiz
Test Your Knowledge
21st Century Sponsorship
DON'T BE A DIGITAL
You don't own the audience, social media companies do. They control the algorithms for posting your content. Convert your follows, likes and shares into your own engaged fans.
MOBILE FIRST ACTIVATION
YOUR BIGGEST ASSET
IS IN THE AUDIENCE'S HAND
Enage your audience by using
mobile activations strategies. You'll learn best practices from case studies and examples. Create dialogs with your fans for true engagement.
email: POWERFUL IF...
YOU COMBINE IT WITH CRM
Are your emails simply announcements, newsletters and sales offers? Learn how to use CRM and mass customization tools? Learn how to boost your email results.
Build an ENGAGED AUDIENCE
Meet Your Sponsorship Mastery
Course Editor - Jack Griffin
Jack dove in to sports marketing in 2004 when he joined Alinghi, the defender of the America's Cup. Working with UBS, Nespresso, Audemars Piguet and other top international brands he learned first hand how to activate sponsorship for financial services, consumer products and luxury goods. Since then he has studied the successes and the frustrations of finding sponsors and generating returns, especially in the second tier Olympic sports.
Before becoming involved with the America’s Cup, Jack worked for 25 years in marketing, sales, and general management for IT and high tech companies in the US and Europe. He was in the launch team for the Apple Macintosh in 1984 and has extensive experience with developing brand loyalty.
Based Switzerland, he has a degree in electrical engineering from Princeton University and is fluent in German and French.
Sponsorship is so much more than logos
Too many people think sponsorship means that a company pays to have their logo plastered in a lot of places.
Yes, branding can be an important sponsorship benefit, but not for every brand and not for every property being sponsored.
Learn to use the
Five Sponsorship Return Generators
Sponsorship Mastery Course Outline
Version 1.0 At launch - Friday 2 April 2020
8 downloads available: Case Studies, Sample Pitchbooks, Contract Checklists
"Module Overviews" for all eight modules available.
Most of the individual lessons will be added during 2Q 2021.
How to Make Sponsorship Pay Off
Who Should Take This Course
How to Get the Most Out of This Course
Module 1 - Sponsorship: What and Why - 7 Lessons
Module 2 - Sponsor Success - 10 Lessons
Module 3a - Attracting Sponsors - How to Prepare - 10 Lessons
Module 3b - Selling Your Sponsorship - 6 Lessons
Module 3c - Deliver Value to Your Your Sponsor - 8 Lessons
Module 4 - Five Sponsorship Return Generators - 5 Lessons
Module 5 - Sponsorship Best Practice Case Studies - 5 downloads, more to come...
Module 6 - Sponsorship Toolkit - 4 downloads, more to come...
How Can You Be Sure This Works?
Built from Best Practices
Examples from top international brands, competitors and events as well as secondary sports and smaller sponsor companies.
All have their own opportunities, strategies and tactics, which you'll learn in this course.
Sample of sources used to build Sponsorship Mastery
You'll Learn How to Build Your Personal Brand
QUIZ ANSWERS BELOW...
All four of these logos belong to Nike*
* In fact, Roger Federer finally got back the rights to use his logo in Spring 2020, 2 years (!) after switching from Nike to Uniqlo clothing.
*Nike cut their ties with Armstrong in 2012 after he admitted to doping.
30 Day, No Questions Money Back Guaranty
Your membership in Sponsorship Academy is fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and you decide you want to cancel any time within the first 30 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through.
We're confident that you'll find the Sponsorship Mastery course extremely valuable. useful. But if you decide it's not what you expected, you won't have to beg or apply any silly rules or conditions. If you're not satisfied within your first 30 days then we'll refund you with no questions asked.
NOT SURE IF THIS COURSE IS FOR YOU?
Sponsorship Mastery is NOT for everyone, and we’d prefer to help you figure out if it’s not right for you BEFORE you join rather than waste your time. So, let’s cut to the chase...
Who the course is for
Rights Holders / Sponsorship Seekers
Who the course is not for
Marketers focused on "reach" and "impressions"
Agents for pro athletes in big TV sports
LIFETIME ACCESS TO SPONSORSHIP MASTERY COURSE
FREE DISCOVERY SESSION
Are you looking for sponsors?
Are you a sponsor looking for
Are you an agency?
Let's get your project started.
Schedule a FREE
SPECIAL CHARTER MEMBER PACKAGE
INCLUDES LIVE ONE-ON-ONE CONSULTATION AND FOLLOWUP
First 10 orders only.
ALL COURSE UPGRADES
No hassle 30 day money-back guaranty.
One time payment