Privacy Policy


When you subscribe to our Sponsorship Academy newsletter or purchase something from us, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our websites, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing: With your permission, we may send you emails about our services and products and other updates.


The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). GDPR came into effect across the EU on May 25, 2018. Even if you are outside the EU, we will protect your data to the same high standard.

Our understanding of GDPR is that it gives you some specific rights:

  1. The “tell me what’s going to happen” right: the citizen has the right to be told what will happen with personal data before it is submitted and the data shall only be used if explicit consent is given. (We just told you this above, in the section "What Do We Do With Your Information.")
  2. The “show me my data” right: the citizen has the right to know what data is being collected about them, why it’s being collected and how it’s being used.
  3. The “I want to change that” right: the citizen has the right to have data modified or updated.
  4. The “forget about me” right: the citizen has the right to have their private data removed completely.

We have always had an "unsubscribe" link on every email sent to our mailing list. And, we're pretty sure we've always had a "update my record" link. Now we've added a link to this Privacy Policy to our mailings. 

The PRIVACY SHIELD that the EU recognizes 

To cover data from EU citizens and residents that is processed outside the EU, GDPR gives several ways to ensure protection. One of them is the Privacy Shield.  Privacy Shield refers to an agreement entered into between the United States Department of Commerce and the European Union Commission under which a company can self-certify to the Department of Commerce that they will abide by privacy principles that are similar in nature to those contained within the GDPR.  

GDPR terms: Data Subject, Data Controller, Data Processor

CupExperience LLC, the parent company of Sponsorship Academy, is the Data Controller for the personal data that we collect from you, the Data Subject. ActiveCampaign is the Data Processor that provides our membership and mail list processing services. ActiveCampaign is certified for their compliance with the Privacy Shield.  You can download and read the agreement between CupExperience LLC and ActiveCampaign here.


How do we get your consent? 

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we assume that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

Every email we send has an unsubscribe link you can use to opt out of our emails. You may also withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at: Sponsorship Academy, c/o CupExperience LLC, 1626 Old Cooches Bridge Road, Newark DE 19702 USA.


We may disclose your personal information only if we are required by law to do so.


The direct payment gateways we use adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our payment processors.  CupExperience does not collect or retain your payment information. When making a payment on our site your information is handled by our payment service providers, PayPal and Stripe. 


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. You can read the Stripe payment system privacy policy here and the Paypal privacy policy here.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.


A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site's computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it regularly. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.  
Updated: GDPR version:   13 February 2019

If CupExperience LLC is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to provide our services and products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail at Sponsorship Academy, c/o CupExperience LLC, 1626 Old Cooches Bridge Road, Newark DE 19702 USA