Sponsorship Reading List

Last update:  2 November 2019  by  Jack Griffin

Reading any of these books will do two things: (1) Help you understand sports marketing and (2) Entertain you. Enjoy!

Indentured: The Battle to End the Exploitation of College Athletes by Joe Nocera and Ben Strauss
Fans have begun to realize that the athletes involved in the two biggest college sports, men’s bas­ketball and football, are little more than indentured servants. Millions of teenagers accept scholarships to chase their dreams of fame and fortune—at the price of absolute submission to the whims of an organiza­tion that puts their interests dead last.

For about 5 percent of top-division players, college ends with a golden ticket to the NFL or the NBA. But what about the overwhelming majority who never turn pro? They don’t earn a dime from the estimated $13 billion generated annually by college sports—an ocean of cash that enriches schools, conferences, coaches, TV networks, and apparel companies . . . everyone except those who give their blood and sweat to entertain the fans.

The Games: A Global History of the Olympics by David Goldblatt
The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.    
8 pages pf photographs

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