How to Get the Most Out of this Course

Sponsorship Academy logo

How to Get the Most Out of this Course

Who does what.

When they do it. 

How and why to do it.

There are lessons for rights holders and for sponsors. Each should study the material for the other so you can understand what they are thinking and doing (or at least what they should be thinking and doing).

This will help both parties maximize the success of the sponsorship.



Always be activating!

You'll find ideas for activation throughout the course. Look for the button.

Activation is the key to generating Return on Investment (ROI) and Return on Objectives (ROO).

It's the key to protecting yourself from ambush marketing.

It's the key to a strong relationship between the rights holder and the sponsor.

What Rights Holders

should focus on

Preparing to Sell

Managing the Relationship

Delivering Value

Sponsorship Renewal

  • How to learn what a potential sponsor values.
  • How to prepare your pitch.
  • Creative ways to deliver value.
  • How to organize your commercial team.
  • Communications tools you can use to make renewal more likely.

What Sponsors

should focus on 

Goals & Objectives

Activation Plans & Budget


Metrics & Measurement

  • How to integrate sponsorship in your marketing mix.
  • What and when to activate and how to pay for it.
  • Align for excellent execution - your organization and the rights holders.
  • What and how to measure. How to communicate it in your organization.

Logo Clutter

Logo clutter

It's not just about the logo

 Use Five Major Elements to Generate Big Returns

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Dive into the Course! 

Go to the next lesson and learn how to get the most from this course,
explore the all the case studies.


Join the Course and Make Sponsorship Work for You! 


Lessons in this Course: