Five Sponsorship Return Generation Strategies

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Five Sponsorship Return Generation Strategies

We'll refer often to this document throughout the course.

It contains important ideas for both Rights Holders and Sponsors.

Rights Holders

  • Make yourself stand out to sponsors by showing creative thinking, using these strategies. 
  • Provides an outline for your account managers to deal with sponsors.
  • Use a smart mix of these strategies to help your sponsors generate returns.
  •  Leverage these strategies to improve chances for renewing and expanding the sponsorship.

Sponsors

  • Leverage sponsorship with your other marketing  efforts.
  • Get ideas for your activation programs.
  •  Combine with your social media programs to improve engagement and to grow your identified audience.
  • Look at the long list of association rights for creative ways to address multiple target audiences.
Sponsorship Activation

Sponsorship Activation

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