Five Sponsorship Return Generation Strategies


Five Sponsorship Return Generation Strategies

We'll refer often to this document throughout the course.

It contains important ideas for both Rights Holders and Sponsors.

Rights Holders

  • Make yourself stand out to sponsors by showing creative thinking, using these strategies. 
  • Provides an outline for your account managers to deal with sponsors.
  • Use a smart mix of these strategies to help your sponsors generate returns.
  •  Leverage these strategies to improve chances for renewing and expanding the sponsorship.


  • Leverage sponsorship with your other marketing  efforts.
  • Get ideas for your activation programs.
  •  Combine with your social media programs to improve engagement and to grow your identified audience.
  • Look at the long list of association rights for creative ways to address multiple target audiences.
Sponsorship Activation

Sponsorship Activation

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