Overview: Sponsorship Toolkit
Strategies and Tactics for Win-Win-Win Sponsorships
Updated Friday 3 April 2021 by Jack Griffin
Tools in This Module and How They Will Help You
Timeless Lessons from the Early 20th Century
Is this the best marketing book ever written? Lots of successful marketers think so. It's short and a fast read. Scientific Advertising is about more than advertising. Above all it's about results!
Strategy: Five Sponsorship Return Generation Strategies
This is the high level, go-to strategy for this course. Virtually all the lessons in the course draw from the ideas in this document.
Sponsorship Workbooks - under development
3 April 2020: Workbooks will be posted here as they are developed.
Sponsorship Contract Checklist
A useful list of provisions you will include in your sponsorship contracts. Not legal advice, but useful background for discussions with your attorney.
Legal Issues for Charities
Charities and sports properties organized as non-profits can offer tax advantages for donors. Legal and fiscal considerations vary by country. This document is not legal advice, but provides useful background for discussions with attorneys and auditors.
Comments? Questions? Suggestions?
Use the CONTACT FORM to let us know which lessons you'd like us to develop next.
Just carry on with the course!