(jjg entered this text in WP editor on page for Module 3a)

How to Make Sponsorship Pay OffRights HoldersYou’re an athlete, a team, an event, a cultural activity. You want money to achieve your goals.SponsorsYou want to…

Who Should Take This Course?Both Rights Holders and Sponsors! Rights Holders​athletes, teams, leagues, events, federations…Sponsors:  brands (B2C, B2B), suppliers (equipment, services, travel…), tourism authorities… It Takes Teamwork – the…

Show me the money! Where does it come from? Both sponsors and right holders need to understand how sponsorship fits into the total business model. Potential Revenue…